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Project: Brand Identity, Website and Packaging 


Fresh Farm is an online greengrocer who grows their organic, pesticide-free produce on a hydroponic farm in the mountain of North Bali. 

The client asked for a brand identity that would emphasise their commitment to freshness and quality. For the logo design, I created a loose, hand-drawn font which I felt echoed the company’s values; organic, accessible and honest. The website is simple and clean, which reflects the company’s healthy approach to both growing and eating. For the packaging, I created playful, colourful illustrations for the recyclable paper bags that the produce is delivered in. 

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