Project: Branding, Illustration, Surface Design, Art Direction 

​

Dexter Cheung is a print-based clothing brand that we worked with to create their visual identity. The brand is defined by their playful and dynamic approach to design. For their logo, the brand wanted a design that would reflect their personality and their tactile way of working. We chose to create a hand-lettered font that we felt showcased the brand’s character and also referenced their creative processes.  

 

We were also commissioned to create illustrations for several of the printed shirts and assisted with the art direction for the photoshoot.