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Project: Advertising Campaign


D&AD New Blood Awards 2017 pencil winner for Respect for Animals. The brief asked for a digital advertising campaign that could be shared via social media. My intent was to create a piece that makes an explicit connection between a luxury item of fur clothing and it's prior living history, reminding viewers of the horrors that billions of animals are subject to each year. I wanted the film to have a sense of urgency and unease as the camera pans out to reveal the fur jacket.

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